Penn was born and raised in Atlanta. She started her company in 2008 at the age of 8. She spoke at the TEDWomen event in San Francisco, which was streamed live on TED.com. Penn is also an animator and artist, drawing cartoon characters from an early age. She is the creator of an animated series called The Pollinators which focuses on the importance of bees and other pollinators. She premiered a clip of The Pollinators and another animated series called Malicious Dishes at TEDWomen 2013.